Content Experience

For the Jenny Holzer exhibition at Guggenheim New York, I worked closely with Jenny Holzer Studio to imagine an onsite visit free of interpretive text in traditional physical locations. In partnership with the artist's studio, I created a unique digital guide experience that prioritized digital content. An ecosystem of information about the artist's work, process, and institutional relevance was built in the Bloomberg Connects app, allowing visitors a unique glimpse into the genesis of the historical exhibition at the scan of a QR code.

For the Orphism exhibition at Guggenheim New York, I worked closely with the curatorial team to produce a digital guide on Bloomberg Connects that supported all aspects of the museum's presentation. Highlighting both historical and contemporary musicians, poetic reflections, and slow-looking exercises of works on view, the Orphism digital guide provided visitors with several unique access points to the exhibition beyond what was available in exhibition didactics.

In collaboration with the Guggenheim.org team, I worked to develop a presence for Guggenheim New York's Digital Guide on the museum's website. This presence included a centralized location for the accession of translated content hosted on guggenheim.org in French, German, Italian, Mandarin, and Spanish, amongst others. This work also involved the production of promotional images for the museum's Digital Guide that are used across the site.